Keynotes

Avoiding a Foreign Fail: How to Successfully Grow Internationally

Expensive mistakes are all too frequent when taking products into new countries. Drawing on over 35 years’ work helping over 280 companies across 27 countries to get it right, Allyson examines how companies of all sizes can avoid the traps of internationalisation. Whether changing the mindset of the Board, setting the right levels of investment or choosing the best strategy for international expansion, Allyson has countless examples to draw on that are educational and entertaining.

Leading like a Diplomat: Mastering International Business Cultures

Why are some leaders more effective than others in rallying their people, customers, investors and suppliers around the world? It comes down to their openness, motivation and self-awareness for adapting to the culture codes wherever they are. Whether it’s understanding that Americans want short, direct communication or that French colleagues need to feel they have a meaningful connection with their counterparts before getting down to business, knowing the norms lets you negotiate, communicate and influence to deliver international business results.

Developing Your Leadership Brand: How to Create and Control Your Reputation

Surprisingly, few executives take charge of how they’re perceived so they’re more relatable, human and effective influencers. In this keynote, Allyson reveals how to define your brand, tell your story, reveal your values and change others’ perceptions. By beginning with the end in mind, leaders can recalibrate how they want others to think and feel when they’re not in the room, thus changing their reputations for the better.